Website or mobile app: which should your business build first?

Business owners ask us this all the time. The honest answer depends on what your customers do and how often they do it.

Start with a website if

• People need to find you and trust you before buying.
• Customers buy occasionally, not daily.
• You want to test demand quickly and cheaply.

Start with an app if

• Customers use your service several times a week, like payments or VTU.
• You need push notifications, biometrics or offline use.
• Your competitors already have apps and customers expect one.

The smart middle path

Many of our clients launch a fast web app first, then ship Android and iOS apps from the same backend once they have traction. You get to market quickly without throwing anything away.